Installation in collaboration with Laila Gohar. Bang & Olufsen celebrated its line B&O Play at the newly opened A/D/O space in Brooklyn, NY.
We designed a multi-sensory installation where the connection between sound and taste was explored. Three different food stations and walls, each representing a different sound were created. The focus sounds were crunch, fizz, and pop. Each sound station featured a different sound blasting from a speaker or headphone or the same sound as the food is supposed to make, but amplified or reduced. As guests travelled through the installation it became evident that sound affects the perception of taste.
Creative concept and design in collaboration with Laila Gohar | Production